At this point, it is a bit uncertain whether or not the developers might get intot rouble by naming their coin USDe, which is awfully close to “USD”(even though it stands for Unitary Status Dollar Ecoin).
USDe is a Scrypt coin with a 60-second block generation time,and difficulty re-targetting every 2 hours. Also, the block rewards halve every time 1/3rd of the total USDe supply cap (1.6 billion coins in total) is reached.
There is also a USDe “coin reserve (read : pre-mine) of 1.5%, held for development, bounties, giveaways, etc. The usual stuff.
First of all, there will be some political satire, which generally goes over well with the public, whether you are involved with Cryptocurrency or not.
The best way to go though, is by attacking our current fiat currencies with some hard-hitting facts. We all are annoyed with how things run regarding fiat currencies, but the more we know, the faster we can get something done about it : either the situation improves, or more people turn to Cryptocurrency. Win-win situation in my book.