AirBitz is planning to host a unique promotional event called “Hidden Bits”, which will take place during the upcoming Miami Bitcoin Conference. The plan is to hide Bitcoins in various places in Miami. In order to find these hidden Bitcoins, keep an eye on the AirBitz Twitter account, which will tweet a link to an info page on AirBitz plus a secret search term which can be entered in the Bitcoin Directory.
Secret search terms will pop up pins on the “search results” map and indicate the location where you can find the hidden Bitcoin. By tapping one of the “hidden Bitcoin pins” on the map, users will see photos and details on where to look exactly. Not only will this promotional effort earn users some free cryptocurrency, but it is also beneficial to any Bitcoin directory merchant in the area.
Once a user has determined the location of the Hidden Bits, they will find a physical AirBitz Gift Card which they can scan using the AirBitz wallet to claim their free Bitcoin. Afterwards, the application will ask the user to tweet out a secret code, which will reward them with even more free Bitcoin. This is done in order to further promote the usage of the AirBitz application to anyone following them on Twitter, and increase Bitcoin awareness.
It does not happen all that often we see companies incorporate a proper marketing strategy which checks multiple boxes, but this promotional effort by AirBitz shows how it can be done properly. Merchants get some support, AirBitz gets more people to use the application, and Bitcoin enthusiasts can get some free Bitcoins. The lucky finder encourages other people to explore Bitcoin and AirBitz, making it a quadruple win for everyone involved.
We recently wrote up an in-depth review of the AirBitz Bitcoin wallet for mobile devices, which you can find here.
More information will be unveiled tomorrow at the Miami Bitcoin Conference. If you are planning to participate in this challenge, make sure you have the AirBitz Bitcoin client installed on your mobile device.