For many companies, social media is their preferred method of marketing. In a way, this only makes sense, as social media allows anyone to reach a global audience, without even knowing those people in person. There are no awkward friend requests or email contacts to broadcast your messages on Twitter, for example. But are we using social media properly regarding marketing potential, or is there room left for improvement?
Some Pitfalls To Avoid When Marketing on Social Media
The term “winging it” should never come to mind when actively promoting a service or product on social media. Without a proper plan, your marketing efforts will have no success to speak of, other than drawing a lot of negative reactions from the very people one is trying to target. Additionally, a social media marketing campaign should be defined by goals, and measured through proper metrics, before even contemplating the approach.
Generic marketing messages are another fine example of what not to post on social media. There is more to a social media account than sharing content or repeating the same messages over and over again. Engage with other users and try to make some friends along the way. After all, positive engagement will help carry your marketing message even further, as your social media friends are more likely to share your message with their contacts.
Being genuine is difficult to measure when it comes to social media but it’s not difficult to spot fake people on the Internet. Any half-hearted attempt to sway people’s mind will be shut down immediately. Don’t be mistaken as to how this will affect your online reputation, as the word of mouth has a lot of weight when it comes to social media marketing.
Last but not least, don’t ever attempt to close a business deal on social media itself. Be polite to your prospects and when the time comes, move the conversation to a completely different medium. Skype, email, or even a phone conversation are the proper tools to close a deal. No one on social media has to know what you are offering and agreeing to. However, one can announce a successful deal once everything is said and done and the papers have been signed.
How Does It Translate To Bitcoin?
All of the above principles apply to Bitcoin marketing as well. Far too many companies and marketers are trying to blast messages to their social media audience, without properly engaging with your own community. It is key to make a meaningful impact, even when connecting to others on social media.
Advertising Bitcoin companies or services to a large audience is not an easy feat and marketers should be extra careful when engaging with others. A lot of people outside of the Bitcoin ecosystem are curious about what a company might be offering and addressing them the right way is an important step forward.
How are you engaging an audience through social media? Let us know in the comments below!
Source: Red Website Design
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