The heuristics often described in behavioral economics offer insightful frameworks for understanding mainstream resistance to Bitcoin.

This is an opinion editorial by Rich Feldman, a marketing executive, author and advisory board member at Western Connecticut University.

Behavioral economics has long been cited to describe our “irrational tendencies” as consumers and investors. I’m here to extend that discussion specifically to Bitcoin because, let’s face it, when it comes to crypto in general and Bitcoin specifically, the influence of emotions, biases, heuristics and social pressure in shaping our preferences, beliefs and behaviors is profound… and fascinating.