Marketing plays an important role in the success or failure of any company, regardless of which sector they belong to. In the world of Bitcoin and digital currency, marketing efforts are usually aimed at those who are part of the ecosystem already, rather than attracting outsiders. Creating a good marketing campaign everyone can relate to is a difficult task, but it doesn’t have to cost a company millions of dollars to do so.
Revamping The Marketing Campaign Idea
A lot of people in the business world haven’t got a clue on how to market their product or service. That is perfectly normal, as there are marketers who specialize in those types of things. But at the same time, it takes a very creative mind to truly belong in the marketing world. Rehashing old ideas and concepts is no longer a viable option in this day and age.
Billboard ads are hardly inspiring, even though they might draw a curious glance from people passing by. That is unless these billboards display something other than the regular bland ad, or video wall trying to sell consumers things they don’t even need or want. Marketing is a community effort, and any brand’s customers are its community.
Consumers all over the world want to feel connected with each other and the brands they use. Companies such as Apple and GoPro have employed their customers to share their pictures and videos with the rest of the world and demonstrate how powerful social marketing can be. In fact, it remains up to the consumers as to how they want to run the marketing campaign, as, for a change, they are the content creators.
One of the main principles of marketing is getting an emotional reaction from the target audience. In most cases, advertising fails to draw that response from the people they want to target, as consumers stopped caring a while ago about monotonous designs and empty promises. But when your marketing campaign reacts to customer emotions, things become completely different.
It is equally important to keep in mind consumers do not like to put in boxes or get stuck with a certain label these days. Both men and women value their individuality, and marketing campaigns should keep that value in mind above anything else. People who are put in charge are more likely to become future customers, and provide companies with valuable marketing insights.
Eye catching campaigns will always be successful and popular, but there are so many different aspects to keep track of these days. Running a successful marketing campaign these days takes a lot more work than it used to, as consumers are ever-evolving creatures. These are exciting times to be involved in the marketing sector, though, as the world is your oyster.
Use The Material Provided By The Bitcoin Community
Translating all of the above information to the world of Bitcoin and digital currency is quite a daunting task. The concept of Bitcoin is vastly different from most marketing efforts, although companies could take a page out of the TransferWise ad book. Quirky ads anyone can relate to will go a long way if Bitcoin adoption is destined to become a mainstream trend.
One thing that is apparently clear in the Bitcoin marketing sector is the lack of using community-provided tools. Customers are more than happy to help with marketing efforts, other than just spreading the word through social media. Creating memes, videos, and other types of content can be outsourced to Bitcoin users, and companies would be wise to embrace this opportunity sooner rather than later.
What are your thoughts on the future of marketing efforts in the Bitcoin sector? How would you tackle this hurdle? Let us know in the comments below!
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