As exciting as financial technology and Bitcoin are right now, consumers value the user experience above everything else. If new solutions are difficult to use or come with a clunky user interface, people will simply stop using it. Customer experience should be at the top of the priority list for any company or service provider in the Bitcoin space moving forward.
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Digital Trends For 2016 – Customer Experience Is Important
Even though the original Digital Trends report surfaced in January of 2015, some of its core statistics remain valid throughout the years to come. Respondents of this briefing were quite vocal in expressing their need for better consumer experiences, as this is one key area where many companies take their eye off the prize.
For Bitcoin companies, the customer experience should trump everything else, other than platform security. While consumers may not be bothered with the level of security provided right now, they will be difficult to deal with if things go awry due to a security vulnerability. After all, proper security is part of the consumer experience as well, as it can prevent negative events from happening.
Other factors, such as content marketing, personalization, big data, and even mobile availability, are not as important as the experience itself. Granted, none of these segments should be forgotten about either, but there are more important things to focus on right now if Bitcoin is to become a mainstream digital currency.
That being said, it is quite difficult for Bitcoin companies to differentiate themselves through customer experience alone. There is no such thing as a cookie-cutter solution to create an optimal experience for the end user, as every individual has their own separate needs and desires to take into account.
One thing to keep in mind is how the consumer experience is not directly linked to the device they are using. Even though a lot of companies indicated mobile availability is not overly important to them, they also indicated how cross-platform marketing is a major ace up their sleeve.
Marketing a new company is a key element of its success or failure in the long run. Establishing a digital presence alone will not be sufficient to attract many users, though, as people still like a physical touch when it comes to marketing efforts. For Bitcoin companies, this will be quite a challenge as they have very few “physical marketing” opportunities at their disposal.
What Needs To Change For Bitcoin Companies
At its very core, Bitcoin is all about digital; payments, the underlying technology, the concept of decentralization – they all exist in a digital form. While many people flock to Bitcoin specifically because of this, it also makes it much harder to make use of trend indicators where a physical presence yields the best results.
Establishing that physical presence will be the key to taking Bitcoin mainstream. Expensive events that cater towards existing Bitcoin community members are not the only option to explore. Efforts like these have to start locally and expand in concentric circles from there on out.
What are your thoughts on digital trends for Bitcoin companies in the years to come? Let us know in the comments below!
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