Over ten years ago in the now foreign world that was 2004, Lee Holloway and Matthew Prince set out to answer one question, “where does email spam come from?” Together, the pair built a system which allowed people to track how their emails were being taken by spammers. With this, Project Honey Pot began.
The Cloudflare website states:
“Project Honey Pot quietly grew over the years. Lee’s flexible architecture adapted to track more of the threats that web administrators faced.