Reddit remains a mystery to most marketers out there, even though it is not at all difficult to get proper attention for your business or product. Several people have tried different methods to captivate the Reddit audience and some of those turned out to be incredibly successful. A lot of marketing can be achieved through Reddit without spending [much] money.
Tackling The Reddit Marketing Mystery
One thing most marketers seem to forget quite often is how Reddit is all about communication and interaction with other users. Simply dumping content and hoping people will upvote it without further interaction on your end will not work. In fact, it will have an adverse effect and get your post downvoted or even removed if enough people report it.
One of the best ways to attract positive attention on Reddit is by being completely transparent and honest about what you are trying to promote. Whether it’s a business, magazine, product, or service, don’t shy away from stating your exact purpose, and answer questions people may have. Asking for feedback shows your dedication to the project, as well as your willingness to listen to others.
Picking the right category for your post is the most important aspect of any source of success you might have. If your product is related to finance, but loosely tied to gaming as well, don’t post it in the gaming section of Reddit directly. Put the post where it belongs, and then cross-post it from the financial section on Reddit.
Speaking of interacting with other Reddit community members, an AMA session will be very helpful to bring positive attention to oneself and the company or product represented. AMA sessions on Reddit are an invitation for posters to ask anything and everything to a marketer for a certain period. Based on those responses, your “karma” on Reddit will increase or decrease, so make sure to take the time for answering as many questions as you can.
A lot of people think AMA sessions should be a one-time thing only, but nothing could be further from the truth. Various industry leaders should do monthly AMAs on Reddit, to see if posters have any valuable feedback or insights to improve the company or product. Granted, this process will take up a lot of time, but it’s one of the best ways to get the word out about a brand, without throwing too much money at it. Or one could simply hire a PR person to fulfill this role.
Even though many people might seem interested in hearing your success story, rest assured they will hate your guts if you boast too much. Sharing a story is something completely different from bragging about successes. Don’t be afraid to share your story on how you got to this position, and why you decided to take this route. Be open, be natural, people will respect that more than anything.
Be Prepared For The Success Though
For some people, Reddit becomes a major success in the first 24 hours, whereas it may take a few weeks or months before the effects become clear. However, every individual or business should be prepared for the potential overwhelming success coming their way. Several websites will go down under the vast stream of traffic when using a cheaper hosting package.
Depending on the type of content posted on Reddit, the success can be bigger than most people would anticipate. Reddit is labeled as the front page of the Internet for a very good reason. Valuable posts will go a long way when it comes to Reddit, and hosting an AMA can bring forth a lot of questions that all need to be answered. Overnight success is not as random as most people would think when you play your Reddit cards right.
What are your opinions on Reddit marketing? Have you tried a certain approach that worked out? Let us know in the comments below!
Images courtesy of Reddit, Shutterstock