On February 26, 2018, right in line with the milestones laid out in their roadmap, AdEx launched the beta release of its blockchain-based advertising platform. Improvements in the release include an accessible UI for publishers to list their ad inventory on the platform and advertisers to bid for the listed ad slots and submit their ads.
The platform’s core is an Ethereum-based advertising marketplace that has already been tested out in the real sector. In late 2017, AdEx formed a partnership with global travel media provider Ink and conducted world’s first blockchain-driven ad auction, selling 1 million advertising spaces on airline boarding passes.