Even a decade ago, television was the sole king of advertising, while the internet had to take its dust together with billboards and radio ads. Over the years, however, the situation has changed: last year, online advertising has outgrown television for the first time in history, with more than $ 200 billion spent on ad campaigns on the internet.
Due to the notorious volatility and unregulated nature of cryptocurrencies, many organizations and even governments are jumping on the bandwagon to ban them.
As we move further into 2018, even the big tech firms are starting to put their foot down on crypto advertising. Such a huge widespread ban has the potential to severely hinder the future development of the crypto industry.
Google and Facebook Have Banned ICO Advertisements
Some of the Internet’s largest advertising platforms, including Facebook, Twitter, and YouTube, have completely banned any advertisements promoting ICOs and cryptocurrencies.
Ternio, a company providing a scalable blockchain solution for transparency in programmatic advertising, has announced that Chicago-based ad agency RPM Advertising will trial run its blockchain solution with two brands—Terlato Wines and Majestic Star—this July. The aim is to provide inventory verification and transparency to the digital advertising process.
Stephen Platcow, RPM CEO, said: “We are devoted to discovering the best ways for our brand clients to advertise and are excited to be the first agency to run a blockchain-enabled programmatic advertising campaign. We look forward to seeing how Ternio will improve what is currently a very murky ad-buying and verification process.”
Public interest in cryptocurrency has led to a rush of recent advertising, mostly on social media and the internet. Much of that advertising has focused on driving consumer interest in contributing money to an Initial Coin Offering or ICO. Unlike other forms of private investment, which are off limits to all but wealthy, accredited investors, interest in cryptocurrency extends beyond Wall Street to Main Street investors and this has regulators worried. Where some see opportunity, regulators see potential fraud and abuse.
Asset tokenization is the new trend of 2018. It’s now rapidly becoming a widespread instrument all over the blockchain world. More and more people are engaging in developing and using this technology. The reason behind is the fact that tokenization has become an ideal instrument for digital assets and new rapidly growing markets.
On the 6th of February, BANKEX’s MediaToken project launched the service that is going to enable tokenization of Instagram accounts as well as the capacity to profit from future advertising on the account. Turismospain was the first Instagram account to use this innovative tool – its tokens have already been issued and they are being traded on the exchange.
DATA project aims to resolve the massive hidden threat to the digital marketing and advertising industry; ad fraud, which costs the industry over USD$ 16 billion per year.
The current anti-fraud technologies attempt to detect the fraudulent data, be it fake users or fake devices, only after the fraud has occurred, meaning data has been propagated into the entire sell-and-demand transaction ecosystem. The policing agency IAB provides the black-and-white-list of fraudulent data as a centralized list, however, these lists can become quickly out-of-date in real time, meaning it can be easily manipulated.
The token sale on the blockchain platform that wants to revolutionize digital advertising, Adshares, approaches its end with more than 4,700,000 USD raised so far (~5600 ETH). Don’t miss out! Read more to learn how to become a part of the Adshares ecosystem, a decentralized, peer-to-peer market for programmatic advertising.
The Adshares Token Sale is LIVE until the 12th of January
The token sale has been going on since July 2017. Adshares has now reached its goal of a minimum 4000 ETH raised. The exchange rate for an Adshares token is 1 ADTS = 0,000535 ETH at the moment, and investors can purchase tokens only by using ETH.
The future of financial services and products is directly linked to the advancements made in the field of technology. This is why sectors such as FinTech and Bitcoin are thriving right now, as they combine powerful technology with payment options to bring financial services to people all over the world. But what will be the biggest technology trends in 2016, and how can Bitcoin and FinTech companies use them to their advantage?
Getting the word out about a new Bitcoin or virtual currency service, platform or company, is not an easy task. In mainstream media, companies send out a press release to a PR service, which will then spread it further to channels such as Reuters, Yahoo Finance etc. For Bitcoin, however, things are a bit different. Luckily for all parties involved, there is a service such as Bitcoin PR Buzz.
Earning Bitcoin can be done in many ways, and some methods require more effort than others. Domain parking is a great way to make a bit of money on the side when you have no immediate plans for a domain name. Several domain parking companies will pay you a small amount of money to run advertisements on your parked domain, and Bodis now offers the option to pay customers in Bitcoin.