- HOOXI campaign, backed by the Korean government and endorsed by Korean superstars, ventures into blockchain
- Anticipated HOOXI mobile application to be launched later this year; a solution to reward individuals contributing to Greenhouse Gas (GHG) reduction
- Globally first to incentivize individuals contributing to GHG reduction using blockchain technology
Singapore, May 24, 2018 — W Green Pay (WGP), the blockchain from HOOXI, Korea’s government-backed Greenhouse Gas (GHG) reduction campaign, is taking a different tack at encouraging individuals to reduce GHG. While GHG reduction initiatives have been around, HOOXI is the first to directly reward individuals for reducing GHG. HOOXI is now venturing into adopting blockchain technology to help enable the reward system and facilitate the on-going reward distribution to individuals.