Advertising has grown from being a one-way system controlled by major publishers to becoming a multi-spoke wheel that rewards collaboration among all participants.
The trick is to empower all involved, enabling to easily control their participation for the maximum possible positive impact. That is where Kind Ads steps in with its innovative Token-based advertising system and Blockchain approach.
How Does the Kind Ad Token Differ from Traditional Advertising?
Traditional online advertising operates most effectively when there is an information asymmetry between the advertisement network and the ad producer. The network has access to end-user information, collected through a variety of methods that are at best unethical, at worst bordering on illegal in many jurisdictions worldwide.