One way to drive Bitcoin adoption forwards is by making it more usable or spendable for everyday consumers. BitPay is making waves in this area by partnering up with e-commerce platforms whenever they can. An example of such a partnership comes in the form of Plentymarkets.
For those of you who don’t know Plentymarkets, they are a German e-commerce platform with a customer base of over 3,500 online stores. While this partnership might seem very local, it does expand the ever growing catalog of products which can be purchased with Bitcoin. On top of that, PlentyMarkets has recently started its expansion in the United Kingdom as well.