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Digital asset exchange OKEx has launched a Token Trading Loyalty Program with 250 million OKB as incentives. The packages for Phase one, with an estimated supply of 1 million, were fully subscribed within two minutes. The program was then oversubscribed by more than 100% 26 minutes later and ended due to exceeding the total subscription limit. A number of customers have expressed a desire to subscribe to the program in the following phases.
OKEx Token Trading Loyalty Program is a pre-paid point system for settling token trading fees. 1 package = 100 points, which costs 100 USDT. For example, if 1 package is purchased, it will cost 100 USDT and will award 100 loyalty points and a certain amount of OKB for free (100 OKB for first phase, 83 OKB for second, 66 OKB for third).
According to data from CoinSchedule, initial coin offerings (ICOs) have raised almost $ 3 billion year-to-date, which includes Telegram’s pre-sale that targeted $ 850 million. It seems that 2018 will become another record year for the ICOs. If you missed the recent crowdfunding events, don’t worry – the most interesting ones are still to come.
One of the exciting projects that we want to discuss today is Ovato, a decentralized ecosystem used to create and monitor social media-oriented advertising campaigns. The blockchain-based system will involve merchants, social media influences, and customers. It will revolve around Ovato Coin, with the ticker OVT, which is currently released via a multi-stage ICO.
We love getting points. Especially through credit cards. It feels like we’re getting free stuff when we buy items with points. And credit card points are a part of a larger ecosystem called loyalty reward programs. These programs can be as simple as a punch card where your 11th burrito is free or as involved as airline miles and credit card points.
Loyalty programs are advantageous for companies for two main reasons. The first is it encourages brand loyalty. You’re more likely to go to the same coffee shop if you know that if you buy enough coffee, you’ll eventually get some for free.