One of the biggest Russian IT holdings, Mail.Ru Group, is allowing advertisers and the owners of advertising sites to pay and be paid with cryptocurrencies on the advertisement platform myTarget.
Mail.Ru Group is the worldwide technology company which unites three big social networks Vkontakte, Odnoklassniki and My World; ICQ messenger; mobile ads service Youla; popular online games Warface, Allods Online, Armored Warfare and Skyforge; food delivery platform Delivery Club; and ridesharing service Beepcar.
The myTarget platform helps advertising parties purchase and place ads on Mail.Ru properties. It also allows owners of sites to earn money by having ads displayed on their pages.