Now that the year 2015 is in the books, Bitcoin enthusiasts and investors are looking ahead to what 2016 will bring for the digital currency. The past twelve months saw a record amount of VC funding flowing to various Bitcoin companies and startups, despite the not always positive news about Bitcoin. Will 2016 be the year of digital currency, or will the entire ecosystem be undermined by a certain type of user?
Brand building is a difficult task for any company in existence today and it certainly seems to be something Bitcoin businesses are struggling with. Part of that issue can be attributed to the dislike consumers and retailers have when it comes to “Bitcoin”, although they do enjoy the term “blockchain”. But even Bitcoin companies can take a few simple steps to push their brand in the right direction.
Also read: Creating Financial Resolutions For 2016