As a rapidly growing business sector, e-commerce continues to open up new avenues for exploring, comparing and purchasing products worldwide. Spl.yt, a smart contract protocol, aims improve the e-commerce system for buyers and sellers by automating functions currently performed by “middlemen” marketplaces like Amazon, eBay and Alibaba.
Such popular online platforms have no doubt transformed the way in which we shop and live. Access, convenience, low prices and the availability of a large selection of products are among the many benefits these platforms deliver to consumers. But such benefits provided by centralized corporations come at a cost — increased prices, process inefficiencies and aggressive marketing using huge amounts of personal data.