Despite oft-repeated advice to never pay in response to a ransomware attack, the reality is that this is not always a possibility. However, the desire to pay as little as possible has given rise to companies like Coveware. They act as negotiators between victims (their clients) and the criminals targeting them.
A Business Case
While it may seem counter-intuitive to attempt to negotiate with these cyber-criminals, ransomware generally comes in one size. This certainly does not fit all victims. The ability of a large corporation to pay a ransom is not the same as a small business or an individual.