More and more marketplace and e-commerce providers seem to be gravitating towards implementing Bitcoin payments. As we reported earlier, Plentymarkets enabled Bitcoin on their platform which is currently serving over 3,500 webshops. Mirakl, an online marketplace provider, has introduced Bitcoin payments as well.
Bitcoin payments can be enabled by Mirakl retail customers on their own websites and e-commerce channels. For those of you unaware, Mirakl works with some of the world’s biggest retailers, such as Darty, Galeries Lafayette and Woolworths. Even though no rush of Bitcoin payments is expected, there are beliefs Bitcoin will eventually become a signifcant currency.
“I don’t expect our customers to have huge turnover from Bitcoin payments initially, but we want them to be ready for when consumers do embrace it. Although there is a perception of it being risky from a security perspective, Bitcoin is rich with potential and cannot be dismissed as a fad.”
-Adrien Nussenbaum, Mirakl Co-founder
Mirakl helps retailers create their very own marketplace, where buyers and sellers can interact. Not only does this offer increased product choice and showcasing, but it also removes logistics costs and restraints. A win-win for everyone basically.
With more and more people buying goods and services online, there is a noticeable uptrend in purchases through an online marketplace over the past year. With six in ten UK adults buying something through an online marketplace, there is a definite demand for these platforms.
Combine that fact with the rise in use of Bitcoin, media attention and whatnot, and you can see a golden opportunity presenting itself. Adding Bitcoin as a payment method to their online marketplace platform was the next logical step for Mirakl.
“We want our customers, irrespective of their model or strategy, to anticipate market trends and not have to react to them. Consumers are completely comfortable buying from online marketplaces and will one day want to do so using Bitcoin – our customers will be ready for that.”
-Adrien Nussembaum, Mirakl Co-founder