As there still isn’t much news to find these days besides the Dell announcement (Yes, they accept Bitcoin now!) , I want to try something different. While watching the documentary “Video Games : The Movie” , I noticed quite some similarities between video games and Bitcoin.
Don’t get me wrong. Bitcoin is as far from a game as it could be. It might be game to some people buy buying low and selling high, seeing how long it lasts. Other just want to influence the market by saying odd things and make tons of profits. That is a game of sorts.
What I mean is that the video game industry has gone through a lot of opposition over the years, and it turned into a billion dollar industry. Both video games and Bitcoin started out the same way : passionate people who wanted to bring what they loved into the world.
Whereas video games were for “nerds” , so was/is Bitcoin. We are still a very niche market at best, but we are getting noticed by the “outside world”. Video games actually became such a part of our world that we hardly notice they are there anymore.
Bitcoin could turn out exactly the same. A lot of people didn’t like video games at first, and a lot of people don’t like Bitcoin. Both niches are very disruptive to the market, and the social perception. People simply struggle with drastic changes, and I can understand that.
Despite massive technological advancements, they biggest push for video games came because the developers added a proper narrative to their product. If you can get people interested in your story, they will invest their time.
Does Bitcoin need a proper narrative in order to get adopted by the masses? It wouldn’t hurt to explore this avenue if you ask me. There is a lot to be said about Bitcoin, and the story is growing longer and longer every day.
The problem is that, despite there being some good stories or explanations about Bitcoin out there, people still don’t care. Are they too technical, or are we just not marketing Bitcoin properly? I would say it’s mix of both.
While attending CoinSummit London 2014, I heard a lof of “people in the industry” say the exact same thing : Bitcoin has a marketing problem. Granted, we are making advancements every day, and granted, the whole process will take a lot of time.
However, a good narrative could speed things up massively. All we need is someone, or a group of individuals, to give Bitcoin the exposure it desperately needs. We are not just a financial breakthrough, Bitcoin is much more than just that.
How are we going to achieve getting the Bitcoin story out there in a good way? WE have awesome projects lining up, such as the Bitcoin Comic , several Bitcoin documentaries, and tons of news sites trying to spread the word.
Having Bitcoin conferences and events all over the world is definitely incredibly valuable. But in order to captivate the audience, we need something more… a Bitcoin audiobook maybe? A tv show on a worldwide network? Maybe create our own TV station?
What are your thoughts guys? Feel free to leave your comments below!