Making a Bitcoin exchange platform more appealing to international customers can be done in various ways. Offering more international payment methods is just one way to tackle this problem. In the case of major Bitcoin exchange BTC China, the team decided to rebrand to “BTCC”, as part of their international expansion plan.
Interesting Name Change for International Expansion
Having the term “China” associated with a Bitcoin exchange can cause a few issues down the line. Novice users might assume that BTC China is only available to Chinese or Asian customers, even though the platform can service nearly every country in the world right now. Plus, with most of the Bitcoin trading volume originating in China, a name such as “BTC China” could create a bit of confusion in the community.
