After successfully completing its public crowdsale in May by raising over 10 million USD, the Eligma startup is now well on its way towards disrupting commerce with the latest technologies. The first of its roadmap milestones was reached on 5 September by presenting the MVP in the form of Elly, an AI shopping assistant. Elly is training to help users with personalized product discovery − suggesting not only the best price for the features important to the user but also alternative products with better qualities for the same or less money. On 12 September, this product will be followed by Elipay, a solution for paying with cryptocurrencies at online and offline stores to further the use of crypto in the mainstream. Arriving at the market ahead of the roadmap, Elipay is expected to be present at about 100 stores at the time of its launch. Numerous other innovations are to follow, enhancing daily shopping with AI and blockchain.
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