Bitcoin adoption is still a big problem in Belgium. Ghent offers a vibrant environment with a rich culture, education through the University of Ghent and so much more. Plenty of reasons why Ghent would be an interesting breeding ground for Bitcoin adoption.
Culture, community, history and environment are important, and we will need to combine this with pleasant and educational experiences, while trying to remain non-intrusive. But first, there has to be an initial interest in Bitcoin.
The Netherlands has seen a boom in Bitcoin adoption because of all their different initiatives. Compare this to Belgium, where there is really not much to show besides two ATMs and Pizza.be. We need to try and change that.