After a really short night, mainly because the SWARM afterparty was so good, it was bright and early for most of us. CoinSummit London 2014 did another superb job for the second start-up showcase.
Bitpesa is focussing on the African market, in particular on Kenyan customers. Bitpesa saw an opportunity for the use of Bitcoin, since the money sending services claim up to 1.2 billion dollars in fees annually.
The reason why the fees are so high in Africa, and Kenya in particular, is because the current money transfer systems have little to no competition. That is one of the causes why the transaction fees are so ridiculously high (between the 10-28%)