Great ideas often have the humblest beginnings, and it’s only after a ‘Eureka!’ moment that many realize their true potential. An excellent example is Avon, one of today’s most popular cosmetics companies, which began as a single door-to-door book salesman named David H. McConnell. McConnell noticed that he made more book sales when offering free samples of perfume to his female customers, and so he decided to drop the books permanently, setting up shop as the California Perfume Company.  Read more...