The first time we heard about Dogecoin we thought: “ Just another alt coin?” However it became rapidly clear that that was not the case. Where other alt coins would try some pump and dump schemes ( not all of them but a lot), Dogecoin took a brand and made it their own.
When members of the digital currency community see a coin with the famous dog on it everyone knows its Dogecoin. Now how does Doge succeed in comparison with other alt coins that had “more potential and promised a lot more” on paper?
A good recognisable brand and making it your own is one thing that Dogecoin executed beautifully. the second all important item is building up a solid community that is friendly to nearly everyone. For example if people write about Dogecoin and share it on media platforms it is actually read and commented on in a positive way. One might say that the “troll level” in the Dogecoin community is significantly lower than in the Bitcoin community.
A third thing that Dogecoin embraced is doing a lot of charity. Charity work and donating for a good cause is an excellent way to get positive publicity, even in mainstream media. Add to that a very active, friendly and supportive community and the news of this or that charity/project gets spread around a lot inside and outside the community.
Another reason that can explain their success is that they are looking for the simple solutions that everyone can use to modern day problems, like creating a paper wallet. It isn’t the “let’s dumb it down a bit” approach but rather: “ let’s make it as accessible for everyone in the easiest way possible”. You do not need to use complicated systems if you can accomplish the same with a much easier approach.
If we look at the reddit forum on the active subscribers to the reddit/r/dogecoin subsection, we see that there are about 86 167 subscribers, on twitter the followers are over 161 000 and on other media the Dogecoin community is also gaining more followers and interested parties.
I personally like Dogecoin because there is always something happening inside the community and the Dogecoin community are very approachable. you can put a question to the community and you always get quick and normal responses. I also have the feeling that there isn’t a very pronounced “We versus Them” mentality, like some other alt coins and even Bitcoin has.
Having said that, we are looking forward to the Bitcoin Expo 2015 in London. At that conference there will be a couple of speakers from the Dogecoin community.People like: Ross Nicholl, Mr. Glenn and Christian Rotzoll are attending the conference and we are very interested to hear what they have to say. Suffice to say the 24-25th of january will be quite interesting.