Laura Shin – Business Journalist Covering Bitcoin, Ethereum, Cryptocurrency, Blockchain, ; Forbes Contributor – Unchained: Big Ideas From The Worlds Of Blockchain And Cryptocurrency
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One of the most obvious use cases for blockchain technology comes in the form of deploying smart contracts. Unlike its traditional contracts counterparts, a smart contract operates completely autonomously without relying on any human oversight. It goes without saying this technology holds a lot of promise, both in and outside of the financial world.
The World of Smart Contracts Is Here
Running a successful sector in any business can be quite a daunting task these days, due to there being such a lot of competition in every segment. This is particularly true for startups in the FinTech and Bitcoin industries, where so much attention and money is in circulation that it becomes hard to keep track of who is doing what. This is why it is important to have a proper conversation with consumers, investors, and other partners.
Brand building is a difficult task for any company in existence today and it certainly seems to be something Bitcoin businesses are struggling with. Part of that issue can be attributed to the dislike consumers and retailers have when it comes to “Bitcoin”, although they do enjoy the term “blockchain”. But even Bitcoin companies can take a few simple steps to push their brand in the right direction.
Also read: Creating Financial Resolutions For 2016