Dubai will soon be pursuing a new license program directed towards the crypto space service providers, local regulators by introducing marketing and advertising rules for the industry.
Dubai’s virtual asset regulatory authority (VARA), a cryptocurrency regulatory had proposed for new guidelines on marketing, advertising and promotions of cryptocurrencies.
VARA has mentioned about all forms of outreach, communications along with advertising. This included the distribution of information, building awareness, customer engagement and even investor solicitation among others.
After the the guidelines have been issued, the local virtual asset providers including advertising platforms will be needed to maintain factual accuracy along with revealing any promotional intent so that investors and customers are not decieved.